BRAND STORY
Wet rice cultivation is one of the main and oldest occupations of Vietnamese farmers since the time of land reclamation, but the chorus of good harvests and devaluation is always present in harvest seasons and it is unknown when it will end. end.
Ong Tho Rice UNDERSTANDS the hardships of farmers from salty seas to mountainous areas. PASSION for discovering indigenous rice varieties and specialty rice varieties always motivates us throughout our branding journey. DESIRE to find a way to increase the value of rice grains produced by Vietnamese farmers, and at the same time transfer to customers in the most intact way the value from the labor and honesty of farmers along with the diligent research by scientists. This is like a mission of the Ong Tho Rice team in its branding journey. Sharing benefits more fairly with farmers and respecting the intellectual property rights of scientists are also responsibilities that every Ong Tho Rice employee always instills. Ong Tho Rice is proud to accompany farmers who are determined to build the Vietnamese rice brand.
UNDERSTANDING – PASSION – DESIRE are the values we want to convey in every bag of rice.
Each product of Ong Tho Rice is a story about compassion.